How to use values to seriously improve your sales and marketing with David Allison

The Playbook – Everyday skills for every professional

It’s a whole new season of the Playbook, where we get the smartest people in business to solve a real world problem in real time.
We’re kicking things off big this time around with David Allison from The Valuegraphics Project as he and I bounce around like giddy kids to address this:
Segment 01 – The Problem
“I’m a sales and marketing manager at an Insurance Company. We’re prepping a new campaign targeting audiences who are looking to switch companies. We usually do the same audience profiling with demographics and psychographics, but in the age of big data and AI – there has to be something else we could be doing?”
Let’s talk about what Valuegraphics are – and how they make 8x the difference to your sales and marketing than traditional methods. David has more than a MILLION surveys to back him up on this one.
Segment 02 – Discovery
David has actual data from insurance companies to understand how and why people switch – and he goes off with a dozen different big ideas on how to build loyalty in this group. Not in insurance? No problem – his method works for you too.
Segment 03 – Power Values
How you can prioritize and use values in a way that is meaningful and actionable for your company, product or brand.
Segment 04 – The Three Questions
Learn how the answers to these three questions can tell a lot about a person (and also makes for a great game at a cocktail party):

Why do you go to work every day?

You just won the lottery. Why would you give away half your winnings?

You write a letter to “you” from 10 years ago. What do you say – and why?

Chapters

1. Segment 01 – The Problem (00:00:00)

2. Segment 02 – Discovery (00:10:45)

3. Segment 03 – Power Values (00:22:55)

4. Segment 04 – The Three Questions (00:34:33)