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How To Transform Your Book Into 18 Streams of Income
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What return on investment should you expect from writing a book? Many authors believe landing a book deal is the answer to all your financial concerns. But the biggest misconception is that it isn’t the publisher’s responsibility to market your book. So, how can you turn your book into a revenue-generating machine and transform your business? We turn to the subject matter expert, CEO of Igniting Souls, and author of Your Book is Not a Business Card: How to Turn Your Book into 18 Streams of Income, Kary Oberbrunner for answers.
Transitioning from a pastoral career to a successful author and intellectual property maestro, Kary shares with host Tom Schwab his invaluable journey and pivotal insights. Revealing how a single book can unfold into multiple income avenues such as workbooks, online courses, and sought-after speaking engagements. Kary emphasizes the crucial roles of active marketing and stringent intellectual property protection. This discussion offers actionable strategies to not only elevate your book's market presence but also ensure it spawns a thriving business model, ensuring an impressive return on your investment. Plus how to monetize your book to its fullest potential with a virtual book tour on podcasts.
Timestamps For This Episode:
[01:14] Poor authors versus smart authors – publishing misconceptions
[04:20] The importance of strategy
[08:29] News jacking to enhance your book visibility and relevance
[12:38] Understanding books as intellectual property
[27:49] Creating multiple income streams through your book
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