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Positioning Your Podcast Interviews To Reach A Global Audience
Manage episode 418336388 series 3562378
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Interview Valet’s Louise Buckley talks with the insightful business coach Sarah Greener, a renowned business coach from New Zealand. Sarah discusses how she has effectively used podcast interviews as a vital tool for global outreach. Despite being based in a small community, she strategically positions herself as a thought leader, skillfully navigating the challenges of limited local exposure.
Sarah dives into the evolution of her approach to podcast guesting - emphasizing the need for aligning with podcasts that resonate deeply with her target audience and outlining the meticulous systems she's put in place to optimize each interview opportunity.
This episode is packed with actionable insights on leveraging podcast guesting to build international relationships, hone communication skills, and enhance business acumen. Sarah's story is a testament to the power of podcast interviews for global reach and influence, proving that even from a remote location, the world is indeed your marketplace.
Timestamps From This Episode:
[01:18] Developing a strategic approach to podcast guesting for market-message alignment
[05:42] Interview preparation and handling unexpected questions
[12:06] Identifying and narrowing your target audience
[17:10] Taking a systematic approach to promoting podcast appearances before and after it airs.
[23:20] How podcasting has influenced and improved Sarah’s communication and coaching style.
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