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The Missing Link To Getting Results From Your Podcast Interviews
Manage episode 415605867 series 3562378
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Whether you’ve tried podcast guesting in the past and didn’t see any results, or you have considered trying it out but are concerned it won’t be worth the investment - this discussion is for you.
Tiffany Meenk talks with IV founder Tom Schwab on the missing link between podcast guest appearances and achieving tangible results in your business, providing an in-depth analysis of effective podcast interview marketing strategies for business growth. They highlight the necessity of targeting the appropriate audience, adopting an educational mindset, and crafting compelling calls to action. The conversation also covers the importance of tracking the success of interviews through attribution, personalizing listener experiences, and the value of a systematic marketing approach. They debunk the myth that podcast marketing is ineffective, stressing the need for clear goals, patience, and repurposing content.
Tom's wisdom and insights on optimizing guest outcomes are not just opinion - they are founded on extensive data collected from more than 75,000 podcast interviews over the past nine years. A must-listen conversation on implementing an effective podcast interview marketing strategy into your business to drive long-term success.
Timestamps From This Episode
[02:32] Targeting the right audience is the first and most important step for podcast interview marketing success.
[12:12] Approaching podcast interviews with the right mindset – it’s a relationship, not a transaction.
[17:20] Creating compelling calls to action and building an ROI attribution system.
[30:14] Designing your podcast interview marketing strategy with your goals.
[32:24] Podcast guesting is a long-term marketing strategy – it’s a marathon, not a sprint.
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