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Turn Passive Listeners To Active Leads: The Podcast Interview Welcome Page
Manage episode 407313312 series 3562378
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Have you ever wondered why your podcast interviews aren’t converting? You guest on a podcast, have a great engaging conversation with the host, and then hope to see conversions from the audience. But how are you bridging the connection between that show and your lead? IV Operations Manager Jessica Morgan talks with IV Marketing Manager Tiffany Meenk about the #1 way to definitively track your podcast interview marketing ROI– the podcast interview welcome page.
The welcome page is a key piece of the system that comprises podcast interview marketing. It’s about building a system to move people from being a passive listener to an active visitor on your site to an engaged lead. Tiffany outlines what a welcome page is, the crucial factors that determine their success, and why every podcast guest should include them in their marketing strategy. The conversation also covers the benefits for podcast hosts and the importance of tracking ROI to gauge the effectiveness of podcast guest appearances.
Timestamps From This Episode
[01:08] What is a podcast interview welcome page and how it is different from a landing page.
[04:18] Key elements that every welcome page should have.
[11:26] Building the know-like-trust with podcast hosts and your target audience
[17:48] Tracking your podcast guesting ROI and long-term impact of podcast interview marketing
Get The Guide: Key Elements Of A Podcast Interview Welcome Page
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