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Strategic Pivots in Podcasting
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In today's episode, Nick Nalbach takes the reins while I'm on staycation. Nick and the gang are diving into the insights from my fascinating interview with Heather Parity. Heather’s journey from religious ties to therapy, and finally to content creation, is nothing short of inspiring. She shared her thoughts on the significance of aligning your content with your goals, the true meaning of going viral, and the importance of intentional hard work.
Tune in to hear us breakdown the strategic pivots Heather made throughout her career, the lessons she learned from her viral experiences, and how she maintains alignment with her long-term objectives. Whether you're an aspiring podcaster or a seasoned content creator, Heather's story offers valuable insights that can help you navigate your own creative journey.
Episode Highlights:
[4:40] Podcast naming and rebranding, pivoting for better discoverability. [9:39] Pivoting from a general interview-style podcast to a narrative storytelling approach to stand out and build a legacy in the medium. [16:20] Podcasting strategies, including repurposing content, creating hooks, and pivoting to new ideas. [25:09] Podcasting, YouTube, and content alignment with goals. [33:30] Aligning content with goals, focusing on quality over quantity, and understanding audience needs. [41:24] Prioritizing quality vs quantity in podcasting, with a focus on consistency and alignment with niche. [44:57] Content creation, loyalty, and hard work. [48:44] Working hard with intention for content creation.
Links & Resources:
- Full video of this episode: https://www.youtube.com/watch?v=OzciuSQUsvU
- Heather’s Website: https://heatherparady.com/
- Unconventional Leaders (Heather’s Podcast): https://www.heatherparady.com/blog
- 1000 True Fans by Kevin Kelly: https://kk.org/thetechnium/1000-true-fans/
- Empowered Podcasting Conference: https://empoweredpodcasting.com/
If you found Heather Parity’s and today's insights as compelling as we did, remember to share this episode with a friend, rate, follow, and review our podcast. Your support helps us bring more empowering content to podcasters like you.
Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w
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Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!
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