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E113: Marketing for Change: Using Communication to Inspire with Jenny Rooney
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In today’s episode I had the privilege of hosting an award-winning innovator, curator, professional business journalist turned unbiased thought leader, trend-tracker and visionary, Jenny Rooney who is currently a Chief Experience Officer at Adweek.
During her impressive career, she successfully launched numerous initiatives, platforms, series and events for CMOs and other C-suite executives contributing to the advertising and marketing community.
Jenny spent 10 years at Forbes as Communities Director, Assistant Managing Editor and Editor and Chair of the CMO Network, and managed content and events critical to executive-level marketing decision-makers. She brings a community-first lens to everything Adweek does by constantly creating new initiatives, resources and experiential offerings to better connect with and serve marketing decision-makers and the overall marketing ecosystem.
Having a human-centric approach, Jenny always focused more on the people who comprised the industry rather than the industry itself. This is because she realized that it is the power of authentic and well-thought communication that can bring people together, create fundamental relationships and a more welcoming environment. Perhaps, being good communicators makes marketers the most caring, thoughtful and collaborative visionaries who look and push their companies towards the future.
Some powerful takeaways from today’s episode:
See change as an adventure
Never underestimate the power of baby steps towards your goal
Solid relationships as a result of effective communication
Focus more on the people than on the tactics
The ability to respond and adapt to change is fundamental for a successful marketer
Links:
Guest’s LinkedIn: Jenny Rooney | LinkedIn
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