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Marketing Mindshift: Deirdre McGlashan on AI, BrandGuard & Value Exchange

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Manage episode 418629888 series 2953789
Content provided by Adam Posner and NHP Talent Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Posner and NHP Talent Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

00:00 Introduction and Background
02:17 The Impact of Remote Work
03:05 The Evolution of Marketing
05:16 First Mentor and Lessons Learned
06:17 Early Career and Creative Aspirations
09:10 Immigrant Background and Family
11:02 Breaking Through Roadblocks and Glass Ceilings
12:15 Leadership Lessons and Aha Moments
13:46 Navigating Layoffs and Fair Exchange of Value
19:52 The Importance of Listening and AI in Marketing
20:19 The Current State of AI
22:07 BrandGuard AI
23:12 Brand Governance and Hyper-Targeting
25:26 Staying Sharp in the Industry
26:14 Vetting Expertise in AI
27:26 Unintended Consequences of AI
28:35 Exciting Developments in the Tech Space
30:52 Concerns and Training Data
31:58 Working on BrandGuard
34:53 The Power of Curiosity
37:25 Leaving a Positive Impact

  continue reading

413 episodes

Artwork
iconShare
 
Manage episode 418629888 series 2953789
Content provided by Adam Posner and NHP Talent Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Posner and NHP Talent Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

00:00 Introduction and Background
02:17 The Impact of Remote Work
03:05 The Evolution of Marketing
05:16 First Mentor and Lessons Learned
06:17 Early Career and Creative Aspirations
09:10 Immigrant Background and Family
11:02 Breaking Through Roadblocks and Glass Ceilings
12:15 Leadership Lessons and Aha Moments
13:46 Navigating Layoffs and Fair Exchange of Value
19:52 The Importance of Listening and AI in Marketing
20:19 The Current State of AI
22:07 BrandGuard AI
23:12 Brand Governance and Hyper-Targeting
25:26 Staying Sharp in the Industry
26:14 Vetting Expertise in AI
27:26 Unintended Consequences of AI
28:35 Exciting Developments in the Tech Space
30:52 Concerns and Training Data
31:58 Working on BrandGuard
34:53 The Power of Curiosity
37:25 Leaving a Positive Impact

  continue reading

413 episodes

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