Episode 250: AI Is Here To Stay, but It’s No Match for Humans in PR and Marketing

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1y ago 10:48

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With the emergence of ChatGPT and other artificial intelligence chatbots, many professionals are concerned about AI’s impact on their respective industries. On a daily basis, the anxiety and nervousness are palpable.

Will ChatGPT disrupt my industry? Will it replace my job? How do I compete with AI? These questions are common and legitimate, and the answers to them remain to be seen. That’s the nature of disruption: It’s not easy to predict whether and to what extent the status quo will change, and it can be hard to cope when change seems inevitable.

But it’s important not to overreact. While AI chatbots like ChatGPT are poised to fundamentally alter the nature of work, now is not the time to panic. Armageddon is not upon us.

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The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in June 2023.

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