Episode 266: Navigating the World of Media Production With Kathleen O'Heron

The PR Maven Podcast

In this episode, Nancy Marshall, The PR Maven®, speaks with Kathleen O'Heron, CEO and co- founder of Jynx Productions. Kathleen shares her professional journey, from her early fascination with film production and editing in high school and college, to co-founding Jynx Productions, a leading boutique media production company based in New England. She discusses the value of personal storytelling in achieving impactful personal branding and the documentary style of production that her company follows. Kathleen also sheds light on the production process, where a one-day to two-week shoot goes through several iterations of research, planning, filming, rating, editing and broadcasting. Finally, Kathleen shares her passion for educating people about American life, their work with corporate clients and creating legacy documentaries for families.

00:00 Introduction and background

00:48 Guest introduction: Kathleen O'Heron

02:15 Kathleen's journey into filmmaking

05:14 Kathleen's experience at Bloomberg and Jynx Productions

11:33 The impact of technology on filmmaking

14:37 The art of pitching a story

22:50 Current projects and future plans

25:45 The production process in filmmaking

35:23 The influence of media on Kathleen's career

38:33 Conclusion and contact information

About Kathleen:

Kathleen O'Heron is the co-founder and CEO of Jynx Productions, a media production company based in Maine. Over the last 20 years, she has built Jynx into one of the leading boutique production companies in New England. Jynx produces unscripted documentary-style content for TV networks, corporate clients and private clients, reaching millions of people on television, streaming platforms and social media. Prior to co-founding Jynx, Kathleen ran the global post- production department at Bloomberg Television in New York City, where she was instrumental in the success of several corporate initiatives. Kathleen has a unique combination of skills, including documentary storytelling, technology and international experience, having worked in London, Germany, and traveled extensively. Jynx Productions often covers American topics and stories from the perspectives of everyday people.

“Hunger for content has not changed. In fact, it's increased. And it seems to me that the more that's available to people, the more they want.”