How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom - Episode 168

The PR Maven Podcast

After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education, which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those challenges. Cheryl also talks about the changes marketing has seen since the beginning of her career, including her work with diversity, equity and inclusion.

00:00 Introduction to the PR Maven Podcast

01:32 Introducing Guest: Cheryl Broom

03:12 Transitioning From Journalism to Public Relations

07:11 Public Relations for Community Colleges

10:31 The Role Marketing Plays in Bringing Students Back to College

13:54 What Has and Has Not Changed in Marketing Over 20 Years

19:36 Including Diversity, Equity and Inclusion in PR

25:14 Why Cheryl Focuses on Marketing Higher Education

29:26 The Biggest Challenges Clients Face

30:41 Helpful Resources

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About Cheryl

Cheryl Broom is a national community college leader with a passion for student success and a deep commitment to serving her clients with integrity and passion. For 20 years, Cheryl has worked for and served community colleges across the nation on projects ranging from bond passages to complex marketing campaigns. A former television news reporter, Cheryl brings her knack for storytelling to everyday projects as well as to her presentations. An accomplished speaker, Cheryl has keynoted higher education conferences across the nation. You’ll also catch her teaching Communications 101 (the dreaded public speaking class) at community colleges across San Diego. In her free time, you'll find her lifting weights, spending time with her family and golfing.