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151. Joe Zappa, Founder & CEO, Sharp Pen Media
Manage episode 381365123 series 3196782
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Every marketer has been asked, potentially even haunted by the question, “Is it measurable?” Joe Zappa, Founder and CEO of Sharp Pen Media, shares his thoughts on the art of content marketing as a way to measure PR ROI.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
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