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Viral Influencer Marketing and PR with Alex Nieuwenhuys
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In the final episode of Season 2 of The Press Office with Kate & Co. PR, we sit down with Alex Nieuwenhuys, Owner and Creative Director of Rhodin. Rhodin is an accessories label known for its beautiful and unique sunglasses and jewellery pieces, often spotted on famous faces including Carrie Bickmore Lisa Wilkinson, Maria Thattil and Dannii Minogue. In today's episode, we chat to Alex about the creation of her label and how her brand recently went viral thanks to a US influencer and Kate & Co’s subsequent editorial placement.
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