Change and the Florida Graphics Alliance

The Printer's Edge Podcast with Rock LaManna

Every business, even when it is successful, must decide if it is time for some major changes. That was the decision made recently by the Printing Association of Florida, which is now known as the Florida Graphics Alliance.

On this episode of the Printer's Edge Podcast, you'll find out more about this challenging decision. There are some practical lessons about customer service that can apply to your business.

In this episode you will learn:

• Why a growing association knew it had to change?
• Are you offering your services to the right audience?
• How long does it take to make a major branding decision?
• Does your slogan reflect your offerings?
• What's the state of the printing industry in Florida?

We also preview the MarketEdge2018 conference, which we will be attending in November. For more information about this event, which is designed to boost your success with direct mail, visit: https://marketedge2018.com/ Enter coupon code: LAMANNA20 for a 20% discount.

The Printer's Edge Podcast is your resource, whether you want to buy, sell, or build a printing business. It's like going to a trade show without the cost, the travel, or the time commitment. You just get the great info. Never miss an episode when you subscribe through Apple Podcasts.

This episode is sponsored by The LaManna Alliance. To learn more about Rock LaManna and his team, visit: http://www.rocklamanna.com/

Looking for Rock LaManna's latest listings of print businesses that are for sale: http://www.rocklamanna.com/printing-business-for-sale

To find out more about Ken Okel and how he helps organizations become more productive, visit: http://kenokel.com/