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Content provided by Hannah Clark - The Product Manager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hannah Clark - The Product Manager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Barriers to Product Adoption Are Not What You Think (with George Brooks)
Manage episode 442990047 series 2936621
Content provided by Hannah Clark - The Product Manager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hannah Clark - The Product Manager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Product adoption can sometimes feel as elusive as catching lightning in a bottle. There are myriad reasons why users might resist adopting new products, from the fear of change to the comfort of established routines.
In this episode, Hannah Clark is joined by George Brooks—Founder and CEO of Crema—to explore these challenges and draw out actionable insights for product leaders.
Resources from this episode:
- Subscribe to The Product Manager newsletter
- Connect with George on LinkedIn
- Check out Crema
Chapters
1. The Barriers to Product Adoption Are Not What You Think (with George Brooks) (00:00:00)
2. Guest Introduction: George Brooks of Crema (00:02:16)
3. Understanding Service vs. Product Businesses (00:03:29)
4. Crema's Approach to UX and Product Development (00:06:30)
5. Challenges in Product Adoption (00:08:42)
6. Key Findings from User Behavior Insights (00:11:28)
7. Overcoming Barriers to Adoption (00:14:53)
8. Cultural Shifts in Service-Based Firms (00:17:18)
9. Anecdote on Cross-Functional Collaboration Challenges (00:20:58)
10. The Importance of User Research (00:24:42)
60 episodes
Share
Manage episode 442990047 series 2936621
Content provided by Hannah Clark - The Product Manager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hannah Clark - The Product Manager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Product adoption can sometimes feel as elusive as catching lightning in a bottle. There are myriad reasons why users might resist adopting new products, from the fear of change to the comfort of established routines.
In this episode, Hannah Clark is joined by George Brooks—Founder and CEO of Crema—to explore these challenges and draw out actionable insights for product leaders.
Resources from this episode:
- Subscribe to The Product Manager newsletter
- Connect with George on LinkedIn
- Check out Crema
Chapters
1. The Barriers to Product Adoption Are Not What You Think (with George Brooks) (00:00:00)
2. Guest Introduction: George Brooks of Crema (00:02:16)
3. Understanding Service vs. Product Businesses (00:03:29)
4. Crema's Approach to UX and Product Development (00:06:30)
5. Challenges in Product Adoption (00:08:42)
6. Key Findings from User Behavior Insights (00:11:28)
7. Overcoming Barriers to Adoption (00:14:53)
8. Cultural Shifts in Service-Based Firms (00:17:18)
9. Anecdote on Cross-Functional Collaboration Challenges (00:20:58)
10. The Importance of User Research (00:24:42)
60 episodes
All episodes
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Similar to The Product Manager
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