The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Godfather of Martech
Manage episode 421165151 series 3288817
Content provided by Sean Broderick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Broderick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Product Marketing AI Podcast, Sean welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of chiefmartec.com. Known as the "godfather of Martech," Scott discusses his role, the endless growth of Martech tools, and why consolidation isn’t the best strategy.
Scott explains his time-intensive tasks at HubSpot, like managing partnerships and staying updated on Martech trends. He also shares his favorite tools, including HubSpot, Reveal, and Descript, and why partnerships are crucial for long-term success.
Scott and Sean delve into the rise of AI tools, noting that nearly 2,000 new tools have emerged in the past six months, mostly AI-powered. Scott emphasizes the balance between rationalizing tech stacks and exploring innovative tools to stay competitive.
The discussion also touches on composability in Martech, highlighting its importance for optimizing workflows and customer experiences. Scott predicts that AI will make composability more accessible, simplifying complex tasks for non-technical users.
For product marketers seeking budget for new tools, Scott advises framing the request around AI and automation benefits to improve efficiency without scaling headcount.
Tune in for insights on Martech’s future and practical tips for product marketers. Learn more at chiefmartec.com and reach out to Scott at SJ Brinker on LinkedIn. Don't miss this episode packed with expert advice and innovative ideas.
Get access to early bird discounts for The Product Marketing Summit in San Francisco. Check it out here
Get 20% off riverside.fm when you use the code productmarketingAI
17 episodes
Share
Manage episode 421165151 series 3288817
Content provided by Sean Broderick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Broderick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Product Marketing AI Podcast, Sean welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of chiefmartec.com. Known as the "godfather of Martech," Scott discusses his role, the endless growth of Martech tools, and why consolidation isn’t the best strategy.
Scott explains his time-intensive tasks at HubSpot, like managing partnerships and staying updated on Martech trends. He also shares his favorite tools, including HubSpot, Reveal, and Descript, and why partnerships are crucial for long-term success.
Scott and Sean delve into the rise of AI tools, noting that nearly 2,000 new tools have emerged in the past six months, mostly AI-powered. Scott emphasizes the balance between rationalizing tech stacks and exploring innovative tools to stay competitive.
The discussion also touches on composability in Martech, highlighting its importance for optimizing workflows and customer experiences. Scott predicts that AI will make composability more accessible, simplifying complex tasks for non-technical users.
For product marketers seeking budget for new tools, Scott advises framing the request around AI and automation benefits to improve efficiency without scaling headcount.
Tune in for insights on Martech’s future and practical tips for product marketers. Learn more at chiefmartec.com and reach out to Scott at SJ Brinker on LinkedIn. Don't miss this episode packed with expert advice and innovative ideas.
Get access to early bird discounts for The Product Marketing Summit in San Francisco. Check it out here
Get 20% off riverside.fm when you use the code productmarketingAI
17 episodes
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Similar to The Product Marketing AI Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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…
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1
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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