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Content provided by Alex Lopes and Jeffrey Vocell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Lopes and Jeffrey Vocell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Bitly VP PMM & Co-Founder / CEO of “Forget the Funnel” Georgiana Laudi on Customer Research
Manage episode 367933080 series 2815424
Content provided by Alex Lopes and Jeffrey Vocell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Lopes and Jeffrey Vocell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Questions covered in this episode:
1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’?
3:50 Can you talk a little bit about the book that is derived from your consultancy ‘Forget the Funnel’?
9:10 Where do you recommend even starting with customer research?
18:53 How you've taken the crawl, walk, run, run approach and learning from these insights what survey or interview methods that you've seen that work best?
26:16 How you think about then taking the segments that you're learning from prioritizing some segments versus maybe other segments, and then actually operationalizing that?
32:34 Who you think should be the champion of customer life growth internally within a company. Should it be maybe its own independent team? Should it be a part of an existing team?
36:50 Can just share one piece of insight that has served you well throughout your product marketing career?
Want more insights from Georgiana? Check out her Sharebird Profile.
Looking to connect? You can find Georgiana here on LinkedIn.
85 episodes
Share
Manage episode 367933080 series 2815424
Content provided by Alex Lopes and Jeffrey Vocell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Lopes and Jeffrey Vocell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Questions covered in this episode:
1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’?
3:50 Can you talk a little bit about the book that is derived from your consultancy ‘Forget the Funnel’?
9:10 Where do you recommend even starting with customer research?
18:53 How you've taken the crawl, walk, run, run approach and learning from these insights what survey or interview methods that you've seen that work best?
26:16 How you think about then taking the segments that you're learning from prioritizing some segments versus maybe other segments, and then actually operationalizing that?
32:34 Who you think should be the champion of customer life growth internally within a company. Should it be maybe its own independent team? Should it be a part of an existing team?
36:50 Can just share one piece of insight that has served you well throughout your product marketing career?
Want more insights from Georgiana? Check out her Sharebird Profile.
Looking to connect? You can find Georgiana here on LinkedIn.
85 episodes
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Similar to The Product Marketing Experts
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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