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HyreSnap GTM Advisor, Abhishek Ratna on AI integration into product marketing

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Manage episode 372996395 series 2815424
Content provided by Alex Lopes and Jeffrey Vocell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Lopes and Jeffrey Vocell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Questions covered in this episode:

1:36 Opening Question: Journey into and through product marketing?

4:41 How do you think product marketing leaders and teams should start integrating AI into their strategy.?

8:34 What kind of AI tools are you using around segmentation and market research and copywriting?

11:38 How do you ensure that you're writing the right prompt to get the best information from the respective AI source that you're using?

15:26 How you're thinking about or even advising other product marketers to position AI enriched offerings within their strategy or their product?

18:45 Can you share one piece of insight that has served you well throughout your product marketing career?

20:20 As product marketing leaders should we be preparing for over the next few months to move into AI?

Want more insights from Abhishek ? Check out his Sharebird Profile.

Looking to connect? You can find Abhishek here on LinkedIn.

  continue reading

85 episodes

Artwork
iconShare
 
Manage episode 372996395 series 2815424
Content provided by Alex Lopes and Jeffrey Vocell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Lopes and Jeffrey Vocell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Questions covered in this episode:

1:36 Opening Question: Journey into and through product marketing?

4:41 How do you think product marketing leaders and teams should start integrating AI into their strategy.?

8:34 What kind of AI tools are you using around segmentation and market research and copywriting?

11:38 How do you ensure that you're writing the right prompt to get the best information from the respective AI source that you're using?

15:26 How you're thinking about or even advising other product marketers to position AI enriched offerings within their strategy or their product?

18:45 Can you share one piece of insight that has served you well throughout your product marketing career?

20:20 As product marketing leaders should we be preparing for over the next few months to move into AI?

Want more insights from Abhishek ? Check out his Sharebird Profile.

Looking to connect? You can find Abhishek here on LinkedIn.

  continue reading

85 episodes

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