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Taking Products to Market with Grammarly's Head of Product Marketing, Natala Menezes

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Manage episode 312256229 series 2815424
Content provided by Alex Lopes and Jeffrey Vocell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Lopes and Jeffrey Vocell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week’s episode Natala and Jeffrey are talking all about product launches. How do you make the magic happen while getting the organization excited and aligned? It’s not just about storytelling and designing a great narrative for your product, rather it’s creating a product that delivers on those items. Tune in to hear how to create a distinctive narrative and story in a competitive landscape, what it means to “work backwards”, and how to conquer any divisions and fractions amongst teams by serving as the “glue” to repair. Also, Grammarly is hiring. So be sure to check out their available positions!

Connect with Natala on LinkedIn.
Join Natala on Sharebird.

Questions covered in this interview:

  1. Tell me about your career path to becoming a PMM?
  2. What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
  3. What’s one nuance about Product Launches that you only know now because you understand it deeply? Around doing it effectively.
  continue reading

85 episodes

Artwork
iconShare
 
Manage episode 312256229 series 2815424
Content provided by Alex Lopes and Jeffrey Vocell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Lopes and Jeffrey Vocell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week’s episode Natala and Jeffrey are talking all about product launches. How do you make the magic happen while getting the organization excited and aligned? It’s not just about storytelling and designing a great narrative for your product, rather it’s creating a product that delivers on those items. Tune in to hear how to create a distinctive narrative and story in a competitive landscape, what it means to “work backwards”, and how to conquer any divisions and fractions amongst teams by serving as the “glue” to repair. Also, Grammarly is hiring. So be sure to check out their available positions!

Connect with Natala on LinkedIn.
Join Natala on Sharebird.

Questions covered in this interview:

  1. Tell me about your career path to becoming a PMM?
  2. What’s your outlook on the career of Product Marketing? Is it a good place to be right now?
  3. What’s one nuance about Product Launches that you only know now because you understand it deeply? Around doing it effectively.
  continue reading

85 episodes

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