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Episode #45 - Culturalisation & Product Expansion in Asia with Chui Chui Tan (Beyō Global)
Manage episode 424237089 series 3248165
Content provided by Product Un(censored). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Un(censored) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do consider supporting The Product Un(censored) Show: https://www.buymeacoffee.com/prodxcensored
Chui Chui Tan is a culturalisation strategy expert with more than 15 years helping companies such as Spotify, Netflix, SEEK and Asana enter new international markets. She also recently published her book Research for Global Growth: Strategies and guidelines for cross-cultural insights. In this episode, together with Chui Chui, we dive into the role that culturalisation plays in expanding products to new markets in Asia, through the lens of product management. We cover topics such as expansion with culturalisation without losing a company's identity, whether agile is compatible with cultural research and also frameworks such as the four bucket exercise and the market level cultural model.
© 2024 Product Uncensored. All rights reserved.
45 episodes
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Manage episode 424237089 series 3248165
Content provided by Product Un(censored). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Un(censored) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do consider supporting The Product Un(censored) Show: https://www.buymeacoffee.com/prodxcensored
Chui Chui Tan is a culturalisation strategy expert with more than 15 years helping companies such as Spotify, Netflix, SEEK and Asana enter new international markets. She also recently published her book Research for Global Growth: Strategies and guidelines for cross-cultural insights. In this episode, together with Chui Chui, we dive into the role that culturalisation plays in expanding products to new markets in Asia, through the lens of product management. We cover topics such as expansion with culturalisation without losing a company's identity, whether agile is compatible with cultural research and also frameworks such as the four bucket exercise and the market level cultural model.
© 2024 Product Uncensored. All rights reserved.
45 episodes
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Similar to The Product Un(censored) Show with Colin Pal
Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
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…
continue reading
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continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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