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99. How Lyric Videos Help Brand Building And Audience Engagement With Jess Robert
Manage episode 363453500 series 2821831
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Today's society is composed of visually-oriented individuals, and music artists must look for new ways to get their work out there. To address this hole in the market, Jess Robert decided to start LyricVids.com. Joining Bree Noble, she shares how their freelance work snowballed into a full-blown company that provides lyric and animated videos. She breaks down how their services help music artists promote their songs, build their brand, and boost audience engagement with new yet familiar content. Jess also talks about her hopes for more female representation in the music industry, as well as the artists she loved working with, from Alicia Keys, Emily King, to Olivia Newton-John.
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