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Cannes Series: Backing Values With Data
Manage episode 367589110 series 3381489
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In this episode, Arun Sudhaman talks beachside in Cannes with BCW's UK CEO and Global Chief Brand Officer, Rebecca Grant and BCW Movatory colleagues, Eleanor Wilcox and Lisa Story. Together, the group discusses how values can help companies to navigate a complex world along with insights from BCW's analysis of human values across 30 markets, from 36,000 respondents and 30+ million data points.
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