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Unraveling the SEO Web: AI, Broken Links, and the Future of Publishing | Publisher Lab Ep. 36
Manage episode 378236261 series 1242835
Content provided by The Publisher Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Publisher Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tyler Bishop and SEO Specialist, Zach Ashmun, explore SEO's crucial role for publishers. They discuss AI, the value of unique content, and Google's AI stance. Zach shares his SEO expertise from Ezoic, and they address the shift from third-party cookies in digital advertising. Dive into the dynamic world of SEO!
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Links are not a top 3 Google Search ranking factor, says Gary Illyes - https://searchengineland.com/links-google-search-ranking-factor-gary-illyes-432422
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Manage episode 378236261 series 1242835
Content provided by The Publisher Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Publisher Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tyler Bishop and SEO Specialist, Zach Ashmun, explore SEO's crucial role for publishers. They discuss AI, the value of unique content, and Google's AI stance. Zach shares his SEO expertise from Ezoic, and they address the shift from third-party cookies in digital advertising. Dive into the dynamic world of SEO!
This week’s stories:
Links are not a top 3 Google Search ranking factor, says Gary Illyes - https://searchengineland.com/links-google-search-ranking-factor-gary-illyes-432422
AI has transformed search, but how should marketers use it for better keywords? - https://www.thedrum.com/insight/2023/09/20/ai-has-transformed-search-how-should-marketers-use-it-better-keywords
For premium publishers, proving an advertiser’s return on investment is more important than ever - https://digiday.com/media/for-premium-publishers-proving-an-advertisers-return-on-investment-is-more-important-than-ever/
Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode!
Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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