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What Google's Move to First-Price Auction Means for Publishers

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Manage episode 228854365 series 1242835
Content provided by The Publisher Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Publisher Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tyler and Shelby discuss Google's announcement to shift to first-price auction and Apple's anti-tracking update. They also talk about how European publishers are struggling with subscription and how to improve site speed by lazy-loading images and serving next-gen formats. They end the episode with a conversation about SEO and site architecture.
  continue reading

212 episodes

Artwork
iconShare
 
Manage episode 228854365 series 1242835
Content provided by The Publisher Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Publisher Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tyler and Shelby discuss Google's announcement to shift to first-price auction and Apple's anti-tracking update. They also talk about how European publishers are struggling with subscription and how to improve site speed by lazy-loading images and serving next-gen formats. They end the episode with a conversation about SEO and site architecture.
  continue reading

212 episodes

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