Bill Cates: The Language of Referrals with The OG Referral Coach

The Purpose Focused Advisor

In this episode, we explore common challenges in obtaining quality introductions for financial planners & advisors. Learn from "The Language of Referrals" by our guest, Bill Cates. Tailor your referral approach to different contexts & shift your mindset for successful interactions. Embrace a client-centric referral strategy.

In this episode, Rob, Phil, and Bill delve into:

• The common challenges faced by financial planners and advisors when seeking high-quality introductions.
• Bill's latest book, "The Language of Referrals."
• Tailoring referral language to fit a specific context (like distinguishing between introductions and referrals).
• The importance of changing your mindset and shedding limiting beliefs in the context of introductions and referrals cannot be overstated.
• How to adopt a client-centric strategy for handling referrals.

Key Takeaways:

• Referrals are the most time-effective way for financial advisors to build their business and they're free.
• Referrals and introductions rely on borrowed trust until you can earn your own trust with that new client.
• You need to maximize client engagement to get more unsolicited referrals and introductions.
• Don’t be afraid to meet with a referral to see if they qualify as the right fit for you. Very few advisors will ever turn down their right-fit client.
• Financial advisors, make sure you understand the value that you are bringing to those you serve. You’re on an important mission.

“There’s no true substitute for asking for specific introductions, especially if you are looking to grow your business in a specific direction with your Right-Fit Client.” – Bill Cates

Connect with Bill Cates:

The Language of Referrals: https://referralcoach.com/language-of-referrals/

Website: https://referralcoach.com/

Resources: https://referralcoach.com/resources

Email: [e-mail]

LinkedIn: https://www.linkedin.com/in/billcates/

YouTube: https://www.youtube.com/user/ReferralCoach

Twitter: https://twitter.com/Bill_Cates

Facebook: https://www.facebook.com/ReferralCoach

Episode References:

• The Truest Fan Mastermind

Connect with Rob Brown & Phil Calandra:

Website: http://truestfan.com/

Facebook: https://www.facebook.com/truestfan

LinkedIn: https://www.linkedin.com/in/truestfan/

YouTube: https://www.youtube.com/@truestfancoaching

LinkedIn Group: https://www.linkedin.com/groups/8496989/

Facebook Group: https://www.facebook.com/groups/truestfan