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123 Revolutionizing Small Publisher Advertising Through AI w/ Kenny Katzgrau
Manage episode 396902261 series 3051837
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The Pursuit of Purpose host, Chris Kiefer, converses with Kenny Katzgrau, CEO of Broad Street, who discusses the company's mission to champion smaller publishers against advertising giants like Facebook and Google. They discuss positive aspects of Artificial Intelligence (AI), its practical applications, and benefits in streamlining business operations and content creation. Conversations delve into the benefits of AI technology in generating creative ideas, creating quality content, enhancing blogging, social media posts, and efficient business operation. Katzgrau also claims AI technology can synthesize idea generation and transcriptions into simple process documentation, which saves time and improves workflow, thus a form of business leverage. Their discourse further delves into the technology of retrieval augmented generation and possibility of using AI tools for future customer engagement. Further talks explore potential pitfalls with AI, potential issues with appropriate user access, accountability assignment in case of AI errors. Lastly, Katzgrau offered contact information and book recommendations.
Book Recommendation:
- Black Swan by Nasim Talib
- The Power of Unwavering Focus by Dandapani
- Born to Run by Bruce Springsteen
Movie Recommendations:
How should people connect with you?
Facebook: https://www.facebook.com/katzgrau
Instagram: https://www.instagram.com/kennykatzgrau/
LinkedIn: https://www.linkedin.com/in/katzgrau/
Email: kenny@broadstreetads.com
176 episodes
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