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160 Cybertruck Encounters & CEO Secrets: Matthew Iversen on Social Media and Building Trust
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Chris Kiefer chats with Matthew Iversen, founder of AppRabbit and other micro SaaS apps, about their shared experience of meeting through Cybertruck ownership. The conversation dives into the unique polarizing response the Cybertruck generates, including funny encounters with other drivers. Both explored the evolving landscape of CEOs and influencers. The conversation moves to the rise of social media selling, and how consumers are increasingly seeking out brands with a trusted face behind them. Matthew also highlights the value of CEOs creating content to build trust and credibility.
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