Who the F*$^ do we target?

The Push

This episode is all about Targeting, in particular for mid-sized B2B companies.
We’re going to explore how to think about your targeting, why targeting is important, what your targeting options are, and ultimately how to utilise it to make more money.
Who should listen?
CEOs or GMs of mid-sized companies, small business owners, sales professionals who work in small or medium businesses, and marketing professionals who work in small or medium sized businesses, and of course, just the generally curious.
Why?
You’re going to understand more targeting models by the end of the episode, and know which one is best for you to make you more money, and perhaps to be able to test out the marketers in your life. How much do they really know about something so foundational to the discipline?
In this episode, CEO Sarah now wants to know how they should approach targeting, who should they go after, and why?
Some of the specifics this episode will cover include:
- Why targeting is important?
- Targeting Definitions: What above the line means? What below the lines mean? What through the line means?
- The attributes and advantages of different targeting models, such as STP, Sophisticated Mass Marketing, and Two Speed Targeting.
- The difference between distinctiveness and differentiation and why it matters?
- And many examples and stories to illustrate all these concepts!
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This episode was co-hosted by Jack Ferguson and Alex Urquhart
Find Jack on LinkedIn here: Jack Ferguson | LinkedIn
Find Alex on LinkedIn here: Alex Urquhart | LinkedIn
Find The Push on LinkedIn here: The Push: Overview | LinkedIn
Visit Jack’s personal website here: Jack Ferguson — Brand Strategist
Visit Alex’s website here: Home | Market Science (market-science.co)