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Branded Podcasts with Fresh Air Production

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Manage episode 383886210 series 3314334
Content provided by The Radio Academy Podcast and The Radio Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Radio Academy Podcast and The Radio Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Radio Academy podcast, join host Hayley Hayes as she delves into the dynamic world of branded content and its intersection with the booming podcast industry. Featuring exclusive insights from industry experts Michaela Hallam and Neil Cowling of Fresh Air Production, this episode explores the art of balancing creativity with strategic marketing objectives in the realm of branded podcasts. Discover the secrets behind Fresh Air Production's transition from national radio shows to pioneering brand-funded podcasts and learn why companies are increasingly turning to podcasts as a powerful tool for authentic audience engagement. From creative challenges to measuring impact and envisioning the future of branded podcasts, this conversation offers a captivating glimpse into the innovative landscape of audio storytelling and its compelling influence on modern marketing strategies. Tune in for a thought-provoking discussion that sheds light on the limitless potential of podcasting in the realm of brand communication.
freshairproduction.co.uk
  continue reading

128 episodes

Artwork
iconShare
 
Manage episode 383886210 series 3314334
Content provided by The Radio Academy Podcast and The Radio Academy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Radio Academy Podcast and The Radio Academy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Radio Academy podcast, join host Hayley Hayes as she delves into the dynamic world of branded content and its intersection with the booming podcast industry. Featuring exclusive insights from industry experts Michaela Hallam and Neil Cowling of Fresh Air Production, this episode explores the art of balancing creativity with strategic marketing objectives in the realm of branded podcasts. Discover the secrets behind Fresh Air Production's transition from national radio shows to pioneering brand-funded podcasts and learn why companies are increasingly turning to podcasts as a powerful tool for authentic audience engagement. From creative challenges to measuring impact and envisioning the future of branded podcasts, this conversation offers a captivating glimpse into the innovative landscape of audio storytelling and its compelling influence on modern marketing strategies. Tune in for a thought-provoking discussion that sheds light on the limitless potential of podcasting in the realm of brand communication.
freshairproduction.co.uk
  continue reading

128 episodes

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