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Ep. 110: You're Scaring Investors...Without Even Knowing It
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In this episode, we dive into the 6 major investor fears and how to avoid them. Your host, Yakov Smart, highlights the psychological aspects of scaring investors inadvertently. He talks about understanding investors' fears, such as losing money, time, or flat out looking foolish, and most importantly how to provide comfort and manage these potential pitfalls. The episode covers practical strategies to alleviate these fears by reducing friction, handling objections preemptively, and building trust through consistent, non-threatening communication. Using real-life examples, Yakovillustrates how to create a comfortable environment for investors, ensuring they feel safe and understood, thereby increasing the likelihood of successful capital raising.
Key Takeaways:
- Understanding Investor Fears
- How To Reducing Friction
- Strategies To Preempt Objections
- Using Multiple Touchpoints
- Providing Social Proof
- Why Authenticity Matters
- Soft Approach & Risk Reversal
Useful links and resources:
https://findmoreinvestors.com/apply
'Attracting Investors' by Yakov Smart on Amazon
Join our Capital Conversations community here: https://www.facebook.com/groups/capitalraisingtalkwithcapitalraisingprosgroup
Free Trainings on “How To Raise More Capital & Find High Net-Worth Investors on Auto-Pilot”:
http://findmoreinvestors.com/capital
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Connect with Yakov:
https://www.linkedin.com/in/yakovsavitskiy/
https://www.facebook.com/yakov.smart3
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