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Ep 137: Getting Discovered And Becoming More Discoverable W/ Vinnie Potestivo
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The first step for prospective customers often entails putting keywords in a search engine, which means your organization should focus not on awareness, but rather on discoverability. Here’s why. Discoverability is about being easy to find. Awareness, from a business perspective, is about knowing something exists. The world of search makes it possible for us to find something even if we don’t know that it exists, which is why discoverability prevails over awareness.
If you have ever thought of how to leverage your media exposure, find fame, and make an impact, then this episode is for you.
In this episode, we've invited an amazing Creator Economist. His name's non-other than Vinnie Potestivo.
Vinnie is an Emmy Award-winning media brand advisor, personal brand strategist, and content coach. He is also the creator of I Have A Podcast, curator of the Indie podcast platform ihaveapodcast.com, and host of I Have A Podcast on TV.
His passion to inspire talent opportunities into impact has driven him and his team at VPEtalent to become well-trusted connectors who sell, develop, produce, launch and distribute while amplifying some of the most impactful original series and talent brands in modern pop culture.
As a network executive at MTV Networks (98-07), he discovered talent and developed new ways to support their goals, pioneering the way brands and business owners could contribute to their public narrative by making them stars and producers of their own television series. Early hits include Punk’d, The Osbournes, TRL, 8th & Ocean, Wild 'N Out, & The Challenge. Since then, he and his team at VPE.tv have continued to be well-trusted connectors who develop and distribute original content across all media platforms. Especially podcasts!
In this episode, Vinnie will be sharing:
1) The 3 Things Anyone Can Do To Increase Their Chances Of Getting Discovered
2) The Strategy You Can Use To Pitch Your Story To Mass Media
3) The 5 Quick Steps That Will Impact Your Personal Talent Brand
Learn more about Vinnie Potestivo:
Website: https://lnkd.in/gtTTc8xj
Podcast: https://ihaveapodcast.com/
LinkedIn: https://lnkd.in/gFyJEPKVFacebook: https://lnkd.in/gy5rwnrh
Youtube: https://lnkd.in/gsC4KSrc
Instagram: https://lnkd.in/gVKmwXG3
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