))
Ep 160: Revolutionizing The Men's Skin Care Industry W/ Kelley Thornton
Manage episode 364368275 series 2896564
Content provided by The Raygacy Show. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Raygacy Show or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As we all know direct-to-consumer marketing offers startups a unique opportunity to engage directly with shoppers and learn who is purchasing their products and what they like and don’t like at a more granular level than is feasible in brick-and-mortar, but driving initial discovery online can be a major challenge.
Quick question, What is the key to building a successful subscription business?
It’s probably the biggest question on your mind if you’re starting one of your own — or even if you’ve been running one for some time. Therefore, we’ve invited this amazing entrepreneur to answer these questions for you. His name is non-other than Kelley Thornton. He is the Founder and CEO of Tiege Hanley, a high-quality, affordable, and simplified men’s skincare brand. Kelley has built a successful men’s skincare company in four short years. Tiege Hanley has shifted that sales balance with a direct-to-consumer e-Commerce approach, reaching profitability just five months into its inception in 2016. Kelley is the catalyst behind the brand that’s changing the face of men’s skin health. With 20+ years of experience in consumer goods, he is a veteran of creating new and innovative ways to connect consumer packaged goods to customers, boasting annual sales in the multi-millions.
In this episode, Kelley will be sharing:
1) The Key To Creating A Successful Subscription Business
2) The Exact Way To Grow A Truly Niche Product
3) The Secret To Keeping Your Customers Happy & Engaged
Learn more about Kelley:
Website: https://www.tiege.com/
LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/
Instagram: https://www.instagram.com/tiegehanley/
Youtube: https://www.youtube.com/@tiegehanley
195 episodes
Share
