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Real Estate Sessions Rewind - Michael LaFido, Founder, Luxury Marketing Group
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Today, our guest spoke nationally about marketing for luxury properties and even created a luxury designation offered to interested realtors. Michael LaFido, a real estate consultant and top-producing realtor for the past twenty years, is joining us. Michael shares his insights into the high-end luxury market and how it has been crucial to his success.
In this episode, join Michael and me as we discuss some of the secrets to getting into the luxury market and how Michael’s background shaped his business decisions today. We also dive into Michael’s luxury designation and some major myths about the luxury market!
Top Takeaways:
- Michael LaFido’s Advice for New Agents
- “You hang out with nine top producers; you are bound to be the tenth. Who’s in your inner circle, who are you learning from?”
- “Who are you surrounding yourself with? What are you listening to? If you want to be a top producing agent, if you want to earn X amount of dollars, you have got to observe them. “
“I tell real estate agents, grow your knowledge, and your confidence will grow. Grow your knowledge by listening to Bill’s podcast, by listening to our podcast (Luxury Listing Specials), by reading books. You can be a student of the game.” – Michael LaFido [22:19]
“My tagline in my consulting business and my home-selling business, it’s not the market; it’s the marketing. I believe that the agent’s job is to position the home more effectively so more buyers can visually see themselves moving in and buying the home.” – Michael LaFido [23:42]
Episode Highlights:
[00:14] Intro
[00:30] Meet Michael LaFido – The Luxury Real Estate Marketer
[01:11] Born and Raised in the Chicago Area
[01:49] Michael Jordan and the Cubs
[03:46] Playing High School Sports
[04:21] Playing College Football at Northern Michigan University
[06:21] Different Mindset on Football Today
[09:05] Becoming a Health and Physical Education Teacher
[12:08] How Michael Got into Real Estate
[14:27] Michael’s Love of Inspiring and Educating Others
[15:28] Driving Force in Getting into the Luxury Market
[18:06] Luxury Designation
[21:03] 5 Myths About the Luxury Market
[23:42] The Importance of Positioning a Home
[26:23] COVID-19’s Impact on the Luxury Market
[28:31] Michael’s Advice for New Agents
[29:26] Connect with Michael
[30:12] Closing Thoughts
[30:33] Outro
Find | Bill Risser
At bill.risser@fnf.com
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Find | Michael LaFido
At Michael@marketingluxurygroup.com
On Website
On Facebook
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