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The REAL Truth About Business: Business Growth Tips and Strategies for Online Service Providers, Small Business Owners and Entrepreneurs
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Creating Passive Income Streams: Monetizing Old Content [Ep. 228]
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In today's episode I am discussing a strategy for creating passive income by repurposing old content and selling it. Passive income is often misunderstood, and I want to provide clarity on how to leverage existing content for additional revenue.
Passive income requires effort and is not truly passive. However, by repackaging and selling past content, small business owners and solopreneurs can create a sustainable income stream. I share my personal experience of selling workshop replays and emphasize the value of leveraging old content to generate revenue.
Key Takeaways:
- Clarifying the misconception of passive income.
- Utilizing old content to create additional revenue.
- Emphasizing the value of questions and interactions during live sessions.
- Promoting and driving traffic to the repackaged content.
- Providing downsell options for potential clients.
Action Steps:
- Identify old content that can be repackaged and sold for passive income.
- Create simple payment links and landing pages to promote and sell repackaged content.
- Consider offering the repackaged content as a downsell option for potential clients.
Episode Mentions:
- For assistance, email me at Michelle@michelledenio.com.
- The Rapid Fire Formula Workshop
Keywords:
passive income, small business owners, solopreneurs, sustainable business, profitable business, online service provider, local business
260 episodes
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