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Sell the Sizzle, Not the Steak
Manage episode 416943709 series 3572972
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In this new podcast, The Reality is Sales Training, Bob Morrell & Jeremy Blake, with over 20 years of experience behind them, dissect the worldwide sales conversation. They offer you the wit and wisdom to craft compelling narratives and new sales approaches that captivate any prospective customers.
In this first episode, discover the forgotten genius of Elmer Wheeler, a titan of sales training, and learn why 'basic' sales skills are anything but basic. ‘Sell the Sizzle’ is one of Elmer’s ‘Wheeler Points’ – core principles that underpin professional sales behaviours. If you are not selling the sizzle, then your conversion rate will be less than it could be.
Whether you're honing your own skills or managing a sales team, our podcast serves up a hearty feast of pragmatic strategies and stories that reshape the sales landscape. Let's turn up the volume on your sales potential! Commercial organisations will look at so many ideas to be more successful. If you look at your customer-facing staff, either face to face or on the phone, or via webchat, of all the things you could do, the Reality is Sales Training is in our experience, the most effective investment.
Please listen and share!
For more info, free resources, useful content, & our blog posts, please visit realitytraining.com.
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