How to Build Your Brand

The Reckless CEO

Have you ever stood on a stage where the audience was just one person? I have, and it turned out to be one of the most pivotal moments in my leadership journey. This episode of the Reckless CEO Podcast is a deep dive into the roots of building a brand that resonates deeply with culture and leadership, drawn from my own experiences at Columbus Roofing Company. Here, I unravel the story of our climb to a multi-million-dollar venture, with all the bumps and triumphs along the way. It's not just about the growth—it's about the collective effort and the spellbinding brand story that propels a team to excellence.
But there's more to this episode than just the glamour of success; it's about the power of genuine connections. Listen as I recount the transformative encounter with a lone attendee at a hiring event, which reinforced my belief in authentic leadership and the impact of sharing personal stories. This single interaction epitomizes how each of us has a narrative potent enough to inspire change and guide others toward their own leadership potential. It's proof that each story matters and every listener is an opportunity—an opportunity to leave a mark and kindle a fire in someone's life.
Lastly, we tackle the strategy behind assembling a team that embodies your brand's essence. I share why I prioritize character over resume and how ex-athletes often possess the innate qualities that align with my company's core values. We discuss the importance of fostering a business culture that's impervious to poaching, one that thrives on mentoring young, malleable talent. Through authentic storytelling, I illustrate how a culture built on shared success is not only possible but also essential for an unstoppable team. Tune in for a candid exploration of the components that fuse together to create a brand, a culture, and a legacy that stands the test of time.

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Chapters

1. The Importance of Building Your Brand (00:00:00)

2. Authentic Leadership and Sharing Personal Stories (00:07:40)

3. Building a Successful Brand and Team (00:18:14)

4. Successful Unrecruitable Business Culture Building (00:26:01)