It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Leading Amazing Marketing Teams with Melissa Romig of MOO
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Content provided by BuySellAds. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BuySellAds or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Melissa Romig spent 16 years at agencies before joining MOO as its digital marketing director for North America. In this episode, Melissa shares her best tips on empowering and building up marketing teams, navigating the uncommon space of B2B ecommerce, and the value that branding campaigns bring to growth.
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Manage episode 212912529 series 2398551
Content provided by BuySellAds. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BuySellAds or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Melissa Romig spent 16 years at agencies before joining MOO as its digital marketing director for North America. In this episode, Melissa shares her best tips on empowering and building up marketing teams, navigating the uncommon space of B2B ecommerce, and the value that branding campaigns bring to growth.
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Similar to The Re:Growth Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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