Unpacking Retail's New Normal: In Conversation with The CPG Guys Bryan Gildenberg

The Retail Journey

What happens when you bring together retail strategy and influencer Bryan Gildenberg into a deep dive into the transforming landscape of retail? You get to explore the fascinating world of data analysis, the impact of AI, and the powerful new strategies that are trending for category growth.
In this podcast, Bryan shares from his experience and expertise on why a digital-first approach to retail media in the US is crucial and how it contrasts with other markets. Bryan also shares about his experiences with Walmart Luminate and the escalating importance of first-party data. You’ll gain a fresh perspective on the evolution of product discovery and how data is reshaping the retail industry. We'll also navigate through Walmart’s category management and its influence on brand growth. Discover how emerging brands can level the playing field using category advisorship and innovative data-driven strategies. You'll also learn about the potential risks and benefits associated with AI in retail and the need to comprehend the algorithms behind it.
Join us on this enlightening exploration to expand your understanding of the retail market, along with Bryan Gildenberg's intriguing insights and personal experiences. This is not just another podcast episode, it's a journey through the evolving retail landscape.
*Books mentioned during the podcast: "The Coming Wave" by Mustafa Suleyman and Michael Bhaskar, "The Experience Machine" by Andy Clark, and "Tomorrow, Tomorrow, Tomorrow" by Gabrielle Zevin.

Chapters

1. Unpacking Retail's New Normal: In Conversation with The CPG Guys Bryan Gildenberg (00:00:00)

2. Walmart Luminate (00:00:11)

3. Walmart's Category Management Impact on Brand Growth (00:09:50)

4. Category Growth Strategies for Brands (00:19:30)

5. AI's Impact on Consumer Expectations (00:31:19)

6. Demystifying AI and Understanding Algorithms (00:40:49)