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39. Interview with Joe Lampertius of ChaseDesign
Manage episode 297303198 series 2907234
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Today Gary and Shekar switch focus from AI-driven retail technology to merchandising and retail design. They interview Joe Lampertius President at ChaseDesign. Joe shares many stories from his years of experience including: how they convinced Amazon to change its wireframes for the household cleaning department and why, how the behavioral design approach changed the shape of the Head and Shoulders bottles, and how digital is influencing in-store environments.
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