Why you should build your business around 'The Experience' | Lessons from Apple

The Retail Podcast - DeathGround | Marketing and Small Business Advice

Great businesses understand the importance of customer experience. It's never about the first transaction and always about building fans of your brand. Take a leaf out of Apple's playbook (not a new app) and even Hard Rock Cafe, to find out how you can make your Barbershop, Beauty Salon or Retail store, the place to go. By focusing on customer experience you can grow one idea into a scalable multi-store chain. This is the central focus of my own brand, Vape and Juice and continues through in everything I do now. Start today and write down what experiences your customers have in your store. If you can't think of any, start your new invigorated brand right away. Find out how you can create brand fans with our podcast on Experience. Check us out on Facebook: /mobshowpodcast or online at The MOBshow