))
Doing Stakeholder Research Pre-Launch, Featuring Ana Rosenstein, CEO of Amante 1530
Manage episode 394338354 series 3272592
Content provided by Sapna Shah. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sapna Shah or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you do customer research before launching your product? This episode features Ann Rosenstein, CEO of Amante 1530, a newly launched aperitif brand. Ana tells us how she developed Amante 1530 from the ground up, based on the research she did early on – both with bartenders and end customers.
- How Ana’s background led her to launching an aperitif brand
- How she identified a hole in the aperitif market
- The critical research insights Ana gained from talking to bartenders and learning from them – on the product and the packaging
- How Amante 1530's brand identity came out of intense study of other brands
- How Ana and the founding team came up with the name of the brand
- Ana’s previous startup failure – and how that helped her with Amante 1530
- How you should build a product that all the stakeholders (not just the end consumers) will love
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
45 episodes
Share
