))
How to Build a Beverage Brand Featuring Lan Pham of Sang
Manage episode 356021459 series 3272592
Content provided by Sapna Shah. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sapna Shah or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building a beverage brand from the ground up? Then this episode is for you. This episode features Lan Pham, who recently founded Sang, a ready-to-drink Vietnamese coffee brand. Lan talks about how she raised money pre-launch, how she thought about distribution, and the marketing activities she planned for launch.
- How Lan found the right investors for a beverage business pre-launch
- Why using a paid advisory brand incubator was a good move
- How using expert advisors helped with finding the right co-packers
- Cold messaging on LinkedIn
- Figuring out which products to launch with – and how many
- Landing on the right pricing and understanding your margins
- Making sure that the packaging is appropriate for retail accounts
- Dealing with supply chain issues pre-launch
- The chicken and egg dance with distributors and retailers
- Launching in both DTC and retail – and the marketing to support both
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
45 episodes
Share
