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How to Build a Marketplace with Innovation at the Core featuring Trisha Bantigue of Queenly
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Everyone knows that markteplaces are hard to build. And apparel marketplaces are even harder. This episode features Trisha Bantigue, CEO of formalwear marketplace Queenly, who talks about how she built a fashion marketplace using tech innovation to create a better, stickier customer experience, in an apparel sector that has historically had low trust, low frequency and high return rates.
Topics:
- How Trisha’s background made her uniquely qualified to start Queenly
- Why starting with power users was important and why she chose to start with a P2P marketplace
- Why and how adding brands to the marketplace made sense for Queenly
- The various technologies that Queenly has built and incorporated into the app
- Why Trisha believes the tech Queenly built works well for them
- How Queenly started selling their virtual try-on as an API to other brands
- Why your “why” is so important in the startup journey
Music by Eino Toivanen, kongano.com
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