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How to Sell a Consumer Product into Costco, Featuring Michelle Razavi of Elavi
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How can a startup with only two full-time employees sell their food product into Costco? This episode features Michelle Razavi, Founder & CEO of Elavi, a startup that specializes in gut-friendly, low-sugar dessert spreads. Michelle will tell us all about her journey getting her product into Costco.
Topics:
- When in Elavi’s growth did Costco appear on their radar
- Why Costco was a fit for Elavi, and how they got in the front door
- How Elavi managed diligence and leaned on advisors for help
- What steps Elavi had to take to be ready to sell into Costco
- What is a Costco roadshow and how Elavi managed it
- Key metrics that Michelle and her co-founder tracked during roadshow days
- How Elavi turned the roadshow into a purchase order
- What launching in stores required – including more financing
- Why doing the research and being prepared is so critical when considering wholesale sales
Music by Eino Toivanen, kongano.com
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