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How to Successfully Crowdfund, Featuring Kate Anderson, VP of Revenue Operations at IFundWomen
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This episode of the Retail X Series podcast features Kate Anderson, VP of Revenue Operations at IFundWomen. Kate goes through the critical steps founders need to take to successfully run a rewards-based crowdfunding campaign. She also shares some resources to help founders get started. This episode is a can't-miss for any founder considering a crowdfunding campaign on any platform.
Topics:
- The difference between equity and rewards-based crowdfunding
- At what stage and for what type of businesses is crowdfunding most appropriate for
- Key preparation before commencing a campaign: honing the pitch, evangelizing your business, and building a network
- What to do if you don't have a network (spoiler: you do!)
- How to set crowdfunding rewards - and be creative about it
- What you need to do once the campaign is launched to keep the momentum going
- Best times to launch a campaign and how much you can or should raise
- How COVID has positively affected crowdfunding
- The number one mistake founders make early on
Resources Kate mentions:
Intro webinar and e-course
Workshops
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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