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Irene Ryabaya, Co-founder of WarmIntro, Talks About B2B Sales
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This episode of the Retail X Series podcast is an in-depth interview with Irene Ryabaya, Co-founder of WarmIntro. Irene shares her experiences growing B2B sales for her company, from her very first pilot customer to today - and all the lessons she's learned along the way.
Topics:
- How to get that critical first pilot customer.
- Why enterprise customers might not be a good target for a startup in the early days.
- Why qualifying leads is so important in the sales process.
- How to think about paid vs. unpaid pilots.
- How experimenting with pricing for early stage B2B software companies is challenging and ever-changing.
- Pitching your company to customers virtually in these uncertain times.
- Building your sales process and how the founder’s role in sales continues – for quite some time.
- Advice for founders looking to make that first B2B sale.
Resources Irene mentioned in this episode:
- Five Ways to Build a $100 Million Business
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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