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Leigh Sevin, Co-founder of Endear, Talks About Getting Your First B2B Sales
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This episode of the Retail X Series podcast is an in-depth interview with Leigh Sevin, Co-founder of Endear. Leigh shares her experiences growing B2B sales for her company, from her very first pilot customer to today - and all the lessons she's learned along the way.
Topics:
- How to get the critical first enterprise pilot customer.
- How to convert a pilot into a contract.
- How to price product for B2B software companies at the early stages.
- Building and managing the sales pipeline once that first customer is in place.
- Growth hacking strategies/PR for retail tech and B2B companies.
- Advice for founders looking to make that first B2B sale.
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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