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Manage episode 277722806 series 2817730
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- Get inspired. Check out more about the future for the consumer products industry at www.inspirethefuture.com/consumer-products.
Twelve-year-old Miranda looks to the future with trepidation. On the verge of maturity, she enjoys the new-found freedom of being able to make some of her own choices. However, making even small decisions at that age can be intimidating and facing an undetermined future can be overwhelming.
Recently, Miranda has been staying with her beloved Aunt Natalie, who always has a great story to tell and a taste for adventure. Aunt Natalie claims to belong to a secret sisterhood of retrofuturist innovators called CRISIS. As you will learn, retrofuturism examines how the past imagined the future, and how the future can be informed by the past.
In this episode, Miranda decides to become a social media influencer. This prompts Aunt Natalie to tell how the secret sisterhood to which she belongs once spearheaded a rescue mission to Antarctica to find a group of researchers who got lost looking for the lost city of the Elder Things. The rescuers included a waddle of 300 penguins.
The episode concludes with SAP executives discussing how online shopping and social media have impacted the consumer products industry. And how all of these things ultimately are about two subcategories: your being the protagonist of your own innovation story, which is your purpose, and how consumer products companies build lasting relationships in the market.
Produced by SAP.
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