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AI in Action: GTM use cases that work (with Andy Mowat)
Manage episode 447805302 series 3380698
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Do you need an AI strategy? Do AI SDRs work? And if they don’t, what does?
This and more we talk about with Andy Mowat
- (00:00) - Introduction
- (05:47) - RevOps vs GTM Ops and retitling
- (11:10) - AI Usecases in the GTM
- (12:18) - The main sales usecase
- (14:15) - AI SDRs: Efficiency vs. Conversion
- (19:02) - AI that actually works in sales
- (23:06) - AI and data
- (26:08) - Generative AI and Data Normalization
- (30:05) - Future of AI in Business
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