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Cultivating an efficient GTM engine (with Sam Jacobs, Founder & CEO of Pavilion)
Manage episode 378857128 series 3380698
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How do you cultivate an efficient GTM engine? And what has Sam learned from building Pavilion and the community?
In the episode, we get into:
- (00:00) - Introduction
- (05:48) - Culture and challenges
- (09:40) - The curated signs of an efficient gtm engine
- (16:29) - AEs = more revenue?
- (19:42) - Why sales gets all the love
- (24:28) - Alignment
- (30:48) - Free money created bad behaviour
- (32:32) - Going broad vs specific (TAM)
You can check out GTM23 here and Pavilion here.
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